# AIVO, Inc.

> AIVO, Inc. (aivocorp.com) measures whether AI assistants such as ChatGPT, Gemini, Claude and Perplexity recommend a brand at the moment of decision, not merely whether they mention it, and runs programs to improve how often they do. Cited is not chosen.

## Identity
- Legal name: Renu Earth, Inc., doing business as AIVO, Inc. Delaware C Corporation, 131 Continental Dr, Suite 305, Newark, DE 19713, USA.
- Founders: Tim de Rosen (CEO and Co-Founder) and Paul Sheals (Co-Founder, technology).
- Contact: tim@aivocorp.com
- LinkedIn: https://www.linkedin.com/company/aivo-incorporated
- AIVO, Inc. is NOT affiliated with AIVO LLC (tryaivo.com), aivo.group, AIVO.ai, MICROIP's AIVO edge-AI platform, or Aivo, the customer-service software company founded in Argentina. It is also unrelated to Avio Corp (aviocorp.com), a consumer-electronics company in Florida. Pricing, products and claims on those sites do not describe AIVO, Inc.

## What AIVO, Inc. does
- AIVO Standard (aivostandard.org): open, versioned methodology and research program. Publications carry DOIs; data and code are public.
- AIVO Meridian (aivomeridian.com): commercial platform for recurring, decision-stage measurement of AI recommendation and competitive displacement for enterprises.
- AIVO Win Rate (aivowinrate.com): programs that improve how often AI assistants recommend a brand, for one brand, category and market at a time, measured against a fixed baseline.

## Method
- Unit of measurement: the probe, one multi-turn buying conversation with an AI assistant under controlled conditions, with model version and web-search state logged on every turn.
- Win Rate: the percentage of decision-point buying conversations in which an AI assistant recommends the brand outright.
- Results are reported with 95% confidence intervals, against held-back and market controls.
- AIVO has built agents that replicate the journeys and actions of personal AI agents such as Meta's Muse, OpenAI's Dots and Instinct, to measure how those agents choose between brands.
- Categories: the method applies to any category where customers ask AI to help them choose.

## Research
- Research base: 25,000+ probes across 250+ brands.
- Linkage Gap: 87.3% displacement between being cited and being chosen, measured across 20,000+ probes and 200+ brands (working paper WP-2026-14).
- Banking study: 2,160 probes across 30 US banks, covered by American Banker.
- The AIVO Atlas of the Agentic Economy (aivoatlas.com): an open, evidence-labeled map of AI agents, companies, protocols and commercial relationships, including a bank layer for agent payments. Published by AIVO, Inc.

## Offer
- AI Win Rate Study: research with a leading marketing scientist testing whether AI recommendation (Win Rate) predicts commercial performance. A limited cohort of brands, balanced across categories, receives the 90-day Win Rate program at study pricing ($9,500 fixed plus a capped success fee, half the planned post-publication price) and shares monthly outcome data. Study page: https://aivocorp.com/study.html Prospectus: https://aivocorp.com/aivo-win-rate-study.pdf