AI Win Rate

When customers ask AI what to buy, does it choose you?

Customers now ask ChatGPT, Gemini, Claude and Perplexity, and agents such as Meta's Muse, OpenAI's Dots and Instinct, to compare the options and recommend one. Only one brand wins that recommendation. AIVO measures how often it is yours, shows which competitor wins when it isn't, and fixes the reasons you lose. Built for high-consideration purchases, where buyers question AI before they buy.

Check your AI Win Rate, from $45 For agencies

A first test is about $45: real AI agents on the assistants you choose, results in about 15 minutes, with competitor displacement and a fix for each loss. What's included

Read the evidence →

How a brand loses an AI recommendationAn example multi-turn conversation. At turn 1 the assistant names five banks including yours. At turn 3, after a follow-up about fees, three remain. At turn 5, asked to choose, it recommends a competitor and your bank drops out.TURN 1“Which bank should my business use?”Your bankBank ABank BBank CBank DTURN 3“Which has the lowest fees for 10 staff?”Your bankBank ABank BTURN 5“Which one should I open?”Bank A · RecommendedYour bank← Mentioned, not chosen
One buying conversation, simplified. AIVO runs hundreds like it across ChatGPT, Gemini, Claude and Perplexity. Your AI Win Rate is the share you win; the report shows who wins the rest, at which turn, and why.

Start where you are

For brands

Check your AI Win Rate

Real AI shopping agents take your customers' requests and make a choice. See how often they pick you, who they pick instead, and what to fix.

  • Price: $4 a run. A first test is about $45. No subscription.
  • Assistants: your choice of ChatGPT, Gemini, Claude and Perplexity.
  • Runs: you set the number. One run is one assistant working through one customer request, from search to recommendation.
  • Turnaround: results in about 15 minutes.
  • Report: your Win Rate, where you drop out, which competitors win instead and how often, why you lost with a fix for each reason, and a step-by-step replay of a run.

Check your Win Rate → See a sample report

For agencies

Win Rate for all your clients

Run tests for every client from one account. $4 a run, pay as you go, or monthly plans at up to 30% less per run.

Open an agency account →
For enterprises

Measurement and improvement

AIVO Meridian for recurring, decision-stage measurement across categories and markets, and a 90-day improvement program with fees tied to results.

Banks: AI Decision Risk Review → Talk to us

87.3%displacement between being cited and being chosen (working paper WP-2026-14)
25,000+multi-turn probes across AI assistants and agents
250+brands measured across categories
9live public ranking categories
01 Evidence

Why recommendation matters

  • Customers act on recommendations, not mentions.
  • In high-consideration purchases, from cars and travel to banking and business software, buyers question AI over several turns before they decide. Brands named at the start are often gone by the end.
  • AI doesn't just answer questions. It increasingly narrows customer choice.
  • If AI recommends your competitor instead of you, traditional brand tracking won't tell you.

Banking shows the gap

AIVO's study of how AI assistants recommend banks to US small businesses, reported by American Banker in September 2026, found a clear gap between the banks AI mentions and the banks it chooses.

A company that no longer exists, still being recommended

Silvercar stopped operating in September 2024. In AIVO's measurements, AI systems continued to recommend it above live competitors. What AI says at the moment of decision can drift far from reality, and most brands have no way of seeing it.

Across more than 250 brands, the pattern is the same: brands that are cited in an answer are frequently displaced by the time the AI is asked to decide.

What the gap costs

Revenue at Risk estimates how much revenue is exposed because AI recommends competitors instead of you. It multiplies the revenue in a category by the share of purchases AI now influences and by how often you are measured being displaced.

As covered in
FortuneBusiness InsiderAmerican BankerBusiness of FashionBrainfood
Research
AI Win Rate Study · Cohort now open

When AI recommends your brand, does it translate into sales?

AIVO is running a research study with a leading marketing scientist to test whether AI recommendation predicts commercial performance, and whether it belongs alongside awareness and consideration as a brand metric. We are inviting a limited cohort of brands, balanced across categories, to take part.

Cited is not chosen. Does chosen mean sold?

Study cohort pricing
$9,500
fixed, plus a capped success fee. Half the planned post-publication price of $19,000.
Explore the study Discuss cohort eligibility
  1. Take part in the researchHelp establish whether AI recommendation has predictive value beyond traditional brand and market metrics.
  2. Evidence your board can useSee how your AI Win Rate relates to your own sales, bookings or conversions, and show you test marketing metrics with rigor before relying on them.
  3. Early accessConfidential cohort benchmarking and a private briefing on the findings before publication.
  4. Value regardless of the resultThe full 90-day measurement and improvement program, plus re-measurements at around 6 and 12 months.

Download the study prospectus (PDF) →

02 Structure

How AIVO is organized

Every part of AIVO exists for one purpose: measuring and improving AI recommendation. The Standard sets the methodology, Meridian measures recommendation performance, and Win Rate tests and improves it. The methodology is published openly and kept separate from the commercial products that apply it.

Methodology

AIVO Standard

An open methodology and research program for measuring how AI systems represent, compare and recommend brands. Publications carry DOIs, and the data and code are public.

aivostandard.org →
Measurement

AIVO Meridian

The commercial measurement platform. Recurring, decision-stage measurement of AI recommendation, competitive displacement and brand representation for enterprises, including agents built to replicate the journeys and actions of personal agents such as Meta's Muse, OpenAI's Dots and Instinct.

aivomeridian.com →
Testing and improvement

AIVO Win Rate

Self-serve tests of how often AI assistants and agents choose a brand, who they choose instead and why. For brands at tryaivowinrate.com and for agencies at aivowinrate.com. Improvement programs build on the same measurement.

For brands → · For agencies →

03 Governance

Governance and independence

A measurement is only useful if it can be trusted. These principles govern how the AIVO Standard relates to AIVO's commercial work.

  1. The methodology is public.Definitions, measurement rules and versions of the AIVO Standard are published, so others can inspect and reproduce them.
  2. Clients cannot influence scores.Commercial clients, including those in improvement programs, have no input into how their scores are calculated or reported.
  3. Changes are versioned.Any change to the methodology is documented and dated, and results are reported against a named version.
  4. Findings are published even when unwelcome.Research that challenges AIVO's commercial assumptions is published on the same terms as research that supports them.
  5. Independent review is sought.AIVO works with academic researchers who have no commercial stake in the company to test and replicate its findings.
04 Company

Company information

Founders
Tim de Rosen
CEO and Co-Founder. Previously built Catalyst Communications Group plc and took it to a listing on the London Stock Exchange.
Paul Sheals
Co-Founder, technology. Background in SEO as founder of one of the UK's most prominent SEO companies.
Legal name
Renu Earth, Inc., doing business as AIVO, Inc.
Incorporation
Delaware C Corporation, USA
Principal office
131 Continental Dr, Suite 305
Newark, DE 19713, USA

AIVO, Inc. is not affiliated with AIVO LLC (tryaivo.com), aivo.group, AIVO.ai, MICROIP's AIVO edge-AI platform, or Aivo, the customer-service software company founded in Argentina.

05 Contact

Get in touch

Ask about Meridian, the 90-day improvement program, the AI Win Rate Study, agency plans or partnerships. We reply within one business day.

Prefer email? tim@aivocorp.com