Glossary · Version 1.3 · 29 October 2026
AIVO Glossary and Term Hierarchy
One definition per term, one spelling, and a map from every retired name to its replacement. Use these definitions when describing AIVO, citing its research or summarizing its work.
In one sentence: AIVO is an AI Brand Intelligence company. GEO gets brands seen by AI; AIVO measures and improves whether AI assistants and agents choose them, with AI Win-Rate™ as the headline measure.
Version 1.3 adds the AI Win-Rate Sprint. Version 1.2 added AIVO Prism and the canonical description of AIVO Assist. Version 1.1 added AIVO Assist. Version 1.0 was published on 24 October 2026. Company facts, products and prices: AIVO facts and reference.
01 Company and category
AIVO is a company name, not an acronym.
| Term | Definition | Usage |
|---|---|---|
| AIVO, Inc. | Measures and improves how AI systems and AI agents choose between brands at the moment of decision. Legal entity: Renu Earth, Inc. dba AIVO, Inc., Delaware. | Never expanded as "AI Visibility Optimization". Not measurement-only: AIVO also remediates. |
| AI Brand Intelligence | The category AIVO sells into: evidence of how AI systems describe, compare and recommend a brand. | AIVO's category. AI Win-Rate is its proof-point metric. |
| Agentic Brand Control | The discipline of measuring and managing whether an AI agent selects a brand (Choice) and completes the task with it (Execution). | Complementary to GEO and AEO, which address Access. Not a GEO variant. |
| Agentic economy | Commerce in which AI agents research, choose and transact on behalf of people and businesses. | The market AIVO works in; AIVO is one participant. |
| AIVO Standard | AIVO's research body. Publishes DOI-anchored working papers on Zenodo under Creative Commons licences. | Papers are DOI-anchored working papers, open to critique, not peer-reviewed. |
| AIVO Journal | AIVO's editorial publication at aivojournal.org, edited by the team behind AIVO, Inc. | Corrections are made by dated addendum; articles are never removed. |
02 The Three Gates
The path an AI agent takes when it acts for a customer.
| Gate | Question | Who addresses it |
|---|---|---|
| Access | Can the agent reach the brand? | GEO and AEO: being found, read and cited. |
| Choice | Does the agent select the brand? | AIVO, measured as AI Win-Rate. |
| Execution | Can the agent complete the task with the brand? | AIVO, tested with agents that replicate personal agents in AIVO Meridian. |
03 Products and offers
The enterprise platform and brand-side agent; three fixed-price first steps (the AI Win-Rate Sprint, the AI Decision Risk Review and AI RQ reputation studies); the 90-day program for remediation; and self-serve tests for small businesses and agencies.
| Term | Definition | Usage |
|---|---|---|
| AIVO Meridian | AIVO's enterprise platform. Measures whether AI systems and agents recommend a brand at the decision stage, and includes the Orbit and Radar remediation suite. | Not prompt testing or first-prompt visibility. Replaces AIVO Surface and AIVO Evidentia. |
| Orbit and Radar | AIVO Meridian's remediation suite, used to close the Linkage Gap and the Attribution Gap. | Part of Meridian, not sold separately. |
| AIVO Assist™ | AIVO Assist is a business's own expert for visiting AI agents. The agent passes on its customer's need, in plain words and without personal details. AIVO Assist returns one of three verdicts (fits, fits if, or no suitable option) and answers with the deciding facts, each with its source and source type. It states only facts the business has approved. It never instructs the agent, and it shows agents the same facts it shows people. Each answer is traced to the booking or sale that follows, in the business's own analytics. It is built from AIVO, Inc.'s measurement of how AI decides, and its effect is measured on the agent's final choice. In controlled tests with AIVO, Inc.'s own agents (24–26 October 2026), right recommendations on realistic websites rose from 47% to 93%. | Available now for founding-brand pilots; pilot from US$2,500, with engagements during the 30 days included (pricing). Not a content-generation or GEO tool, a customer service chatbot, or a way to stop AI recommending competitors. Working paper: DOI 10.5281/zenodo.23694598. |
| AIVO Prism™ | Separates a measured AI decision outcome into the causes beneath it, including beliefs AI models still hold after a dated event has changed the facts. | Part of AIVO Assist, with no separate price. Working product name, introduced in the AIVO Assist working paper (October 2026). |
| AIVO Win Rate | Self-serve product that tests how often AI assistants acting as shopping agents choose a brand, who they choose instead and why. For brands at tryaivowinrate.com; for agencies at aivowinrate.com. | A product name, written without a hyphen. Not an SEO tool. Not the same as the AI Win-Rate metric. |
| AI Win-Rate Sprint | A 30-day program for mid-market brands: a baseline AI Win-Rate, ready-to-publish fixes for the top three causes of lost decisions, and a re-measure on the same conversations. | US$3,500 fixed, credited against the 90-day Win Rate program. |
| AI Decision Risk Review | A two-week, fixed-price review of how often AI chooses a brand or bank in one market, who wins instead, why, and a prioritized fix list. Versions for consumer brands and banks. | Consumer brands US$7,500 or US$12,500; banks US$7,500. |
| AI RQ reputation study | A study for corporate affairs teams of how AI describes a company to investors, regulators, employees and customers, measured with AI RQ, run directly or through research partners. Details. | From US$10,000. |
| 90-day Win Rate program | A 90-day remediation program for one brand, one category, one market and one language: a measured baseline, approved fixes and re-measurement under the same conditions, with fees tied to results. | Leads with action and outcome, not diagnosis. |
| AI Win-Rate Study | A research option within the 90-day Win Rate program: clients who share outcome data join a cohort, with an independent marketing scientist, testing whether AI Win-Rate predicts commercial performance. No separate fee. | Findings are published whatever they show. |
| AIVO Atlas of the Agentic Economy | Open, evidence-labelled map of AI agents, products, protocols and commercial relationships at aivoatlas.com. | Short form: the Atlas. A research property, not a product. |
04 Metrics and instruments
AI Win-Rate is the single headline number. Every metric is either measured directly from AI responses or modelled from those measurements.
| Term | Type | Definition | Usage |
|---|---|---|---|
| AI Win-Rate | Measured | How often AI systems select a brand head to head at the decision stage. Defined in AI Win-Rate Methodology v2.0. Full definition. | The headline number. Written with a hyphen. Replaces RCS and CSR. |
| Linkage Gap | Measured | The facts an AI model holds about a brand but does not carry to its recommendation. Its visible effect is displacement: in AIVO's Beyond Visibility working paper, 87.3% of brands named at the first turn were displaced by the fourth (1,427 brand probes, ten industries; DOI 10.5281/zenodo.20848721). | Plain-language form: known is not used. Not the displacement rate itself, which is its visible effect. |
| PSOS (Prompt-Space Occupancy Score) | Measured | How often, and how favourably, a brand appears in an assistant's first answer, before any follow-up questions. | A first-prompt metric, reported alongside AI Win-Rate. It does not measure the decision. |
| ARQ (AI Recommendation Quotient) | Measured | 0 to 100 score: 50% recommendation at decision, 25% resilience under challenge, 25% head to head. | The headline number on the AI Rankings pages. Calculated separately from AI Win-Rate. |
| AI RQ | Measured | AIVO's reputation instrument: whether a favourable reputation narrative survives multi-turn AI questioning across stakeholder groups. | Reputation, not recommendation. Written AI RQ, never AIRQ or AI-RQ. Studies: aivocorp.com/reputation. |
| AI Share Index | Measured | A brand's share of AI recommendations divided by its share of category sales in the same market. | Headline input to the Brand Alpha score. |
| Brand Alpha score | Measured | 50 × AI Share Index, capped at 100. 50 is parity, not a 50% recommendation rate. | Comparable only within a stated category, market, AI system set and period. |
| DIT (Displacement Initiation Turn) | Measured | The conversation turn at which an AI system first displaces a brand it had cited. | Audit term. |
| Revenue at Risk (RaR) | Modelled | Revenue exposed to AI displacement: Category-relevant Annual Revenue × AI-mediated Purchase Influence Rate × measured AI Displacement Rate. | Gross exposure in a window, not a forecast of lost revenue. |
| L.E.V.℠ (LLM Equity Valuation) | Modelled | Dollar value of a brand's AI-layer position, for M&A diligence and valuation. Current version: Zenodo record 22908818. | AI-layer brand value only, never total brand value. |
| Attribution Gap | Concept | The gap between AI's influence on a decision and what current analytics can attribute. | Addressed by ATAC and the Meridian remediation suite. |
05 Indices, frameworks and standards
| Term | Kind | Definition | Usage |
|---|---|---|---|
| AIVO Brand Alpha Index™ | Index | Brands ranked by Brand Alpha score within a category and market. First edition: US small-business banking, 13 October 2026. Method v2.0: DOI 10.5281/zenodo.23183825. | Complements BrandZ, Interbrand and Brand Finance; does not replace them. |
| AI Rankings | Index | Public category rankings by ARQ at aivomeridian.com/ai-rankings: nine categories, 20 brands each. | |
| AI Win Rate 100 Index | Index (planned) | Monthly ranking of 100 large enterprises by AI Win-Rate. | Formerly Enterprise 100. Not yet launched. |
| Banking AI Reputation Index | Index | AI RQ applied to banking. | Formerly Banking AI RQ Index. |
| ATAC (AI Traffic Attribution Convention) | Open specification | How AI-referred and agentic traffic should be counted and attributed. | Authored by AIVO. |
06 Product map
Which terms you receive in which product, and which are research or public reference only.
| Term | Type | Where you meet it |
|---|---|---|
| AI Win-Rate | Measured | AIVO Win Rate test; 90-day Win Rate program; AIVO Meridian; AI Decision Risk Review (consumer brands and banks) |
| DIT (Displacement Initiation Turn) | Measured | AIVO Win Rate test (where you drop out); 90-day Win Rate program; AIVO Meridian |
| PSOS | Measured | AIVO Meridian |
| Linkage Gap | Measured | AIVO Meridian; AIVO Standard research |
| ARQ | Measured | Public AI Rankings; AIVO Meridian |
| AI RQ | Measured | AIVO Meridian reputation programs |
| AI Share Index and Brand Alpha score | Measured | Public AIVO Brand Alpha Index |
| Revenue at Risk (RaR) | Modelled | Enterprise reports on request, always labelled as a modelled estimate |
| L.E.V. | Modelled | Research only (M&A diligence framework) |
| Orbit and Radar | Remediation tools | AIVO Meridian |
| Three Gates | Framework | How AIVO explains its work; not a deliverable |
07 Retired terms
These names still appear in older articles, Zenodo records and 2025 posts. They are no longer used; use the current term instead.
| Old term | Status | Use instead |
|---|---|---|
| AI Visibility Optimization (as the meaning of AIVO) | Retired | AIVO, Inc. as a name; AI Brand Intelligence as the category |
| AI Recommendation Intelligence | Replaced | AI Brand Intelligence |
| RCS (Reasoning Chain Score) | Retired | AI Win-Rate (narrower; not an equivalent) |
| CSR | Retired | AI Win-Rate |
| AIVO Surface, AIVO Evidentia | Retired product names | AIVO Meridian |
| AIVO Certification, AIVO Score, "9 pillars", "6 pillars" | Retired | No replacement |
| AI Win-Rate Standard, AI Win-Rate Protocol | Abandoned | AI Win-Rate Methodology v2.0 |
| AIVO 100 Index (2025), Enterprise 100 | Superseded | AI Win Rate 100 Index |
| Banking AI RQ Index | Renamed | Banking AI Reputation Index |
| Agent Shopping Test, Indector | Working names | AIVO Win Rate |
| AIVO Brand Value | Working name | AIVO Brand Alpha |
| AIVO Edge, CODA | Legacy | Not used in new material |
| PSOS-C, VVI, Personality Drift | Legacy research terms | Remain in older papers; not used in new material |
| The Cutting Edge | Renamed | The Agentic Economy (newsletter) |
08 Style
- Metric vs product. AI Win-Rate (hyphen) is the metric. AIVO Win Rate (no hyphen) is the product. The AI Win-Rate Sprint and AI Win-Rate Study keep the hyphen because they are named after the metric they measure.
- Marks. ™ or ℠ on first mention only: AI Win-Rate™, L.E.V.℠, AIVO Brand Alpha Index™.
- Measured vs modelled. Every AIVO number states which it is. Measured: AI Win-Rate, PSOS, ARQ, AI RQ, Linkage Gap, AI Share Index. Modelled: RaR, L.E.V.
- Research status. AIVO Standard papers are DOI-anchored working papers, not peer-reviewed publications.
Questions or corrections: tim@aivocorp.com. Changes are listed by version on this page.