AIVO vs. Profound

Mentioned or chosen? Two different questions.

Profound is an AI marketing platform that tracks how visible your brand is across AI answer engines, at scale. AIVO measures something narrower: whether AI assistants and agents actually choose your brand when a customer reaches a decision, who wins when they don't, and why. Many brands will want both.

Check your AI Win Rate, from $45 See the comparison

01 The difference

Visibility is where you appear. Win Rate is whether you win.

Is my brand visible?How often AI answers mention or cite you, how they describe you, which sources they use, and how you compare with peers across many prompts and engines. This is Profound's core.

Is my brand chosen?When a buyer compares options over several turns and asks AI to pick one, how often is it you? AIVO runs those buying conversations to a decision, repeatedly, and reports your Win Rate with confidence ranges.

The gap between the two is real. Across more than 20,000 multi-turn buying conversations and 200 brands, AIVO measured 87.3% displacement between being cited by an AI assistant and being chosen by it.

02 Side by side

How they compare

	Profound	AIVO
Describes itself as	"The AI marketing platform built for the agentic era"	Measurement and improvement of whether AI chooses your brand
Core question	How visible is my brand in AI answers?	When a customer decides, does AI choose my brand?
What it measures	Brand visibility by platform, citations, sentiment, accuracy (FactCheck), AI bot activity on your site, prompt volumes, ChatGPT Shopping visibility, peer benchmarks	Win Rate at the decision, competitor displacement, the turn where you drop out, reasons you lose
How	Tracked prompts run daily across up to 9 answer engines (Enterprise plan)	Full multi-turn buying conversations run by AI shopping agents on ChatGPT, Gemini, Claude and Perplexity, repeated to give 95% confidence ranges
Improvement	AI Marketer agents that create and optimize content	A fix for each reason you lost; a 90-day improvement program with fees tied to results
Scale	"Trusted by a third of the Fortune 100"; Prompt Volumes drawn from "billions of real user conversations"	Focused depth: one decision, many runs. Research base of 25,000+ conversations across 250+ brands
Pricing	Free 7-day trial; Enterprise priced on request	From $45 per test, no subscription; $4 a run for agencies; fixed-price reviews for enterprises
Best for	Ongoing, broad monitoring of AI visibility and brand narrative, and producing content at scale	High-consideration purchases where the question is who wins the recommendation, and proving whether changes moved it

Profound details are taken from its own public website (tryprofound.com and its pricing page), checked 21 October 2026. Products change; check there for the latest. Spotted an error? Tell us at tim@aivocorp.com and we will correct it.

03 Fair to both

Where each is stronger

Choose Profound for breadthMany engines, many prompts, daily tracking, sentiment and accuracy alerts, crawler analytics and content production across a large marketing team.

Choose AIVO for the decisionWhether you are chosen when it counts, which competitor takes the recommendation, at which turn, and evidence that a fix changed the result.

04 Using both

Already using Profound?

Keep it. Visibility data shows where you appear and how you are described. AIVO adds the step it cannot show on its own: whether that visibility turns into being chosen. Run a Win Rate test on the journeys that matter most, compare it with your visibility scores, and see where the two disagree. That gap is usually where the revenue question sits.

See whether AI chooses you

A first test is about $45, with results in about 15 minutes. Banks can book a fixed-price AI Decision Risk Review.

Check your AI Win Rate For banks