For corporate affairs and communications · AI RQ

When stakeholders ask AI about your company, does your reputation hold up?

Investors, regulators, journalists, prospective employees and customers now ask AI assistants about companies, then question the answer. AI RQ measures how ChatGPT, Gemini, Claude and Perplexity describe your company to each of them, where a favourable account gives way under follow-up questions, and what to do about it.

Discuss an AI RQ study What it measures
01 Why it matters

A second reputation, formed in conversation

Reputation research has long measured what people think. AI assistants now shape it before anyone asks a person: they summarize a company's record, weigh it against competitors and answer the follow-up questions a stakeholder raises. A company can be named first and described well, then lose the argument two questions later, on a point it has never answered publicly.

AI RQ applies the same multi-turn method AIVO uses for AI Win-Rate™: complete conversations, repeated runs, model version and web-search state logged on every turn, and results with confidence ranges. The method is published as DOI-anchored working papers on Zenodo.

02 What it measures

Reputation by audience, under questioning

  1. By stakeholderHow each assistant describes you to investors, regulators, employees, customers and other audiences you choose, in their own words and questions.
  2. Under pressureWhether a favourable account survives follow-up questions, and the turn at which it gives way.
  3. Against competitorsWhich companies the assistants recommend instead, and for which audiences.
  4. Unanswered claimsThe criticisms and questions the assistants raise that have no public answer they can cite, and names or facts they hold out of date.
  5. A planAn interpreted findings report and a prioritized remediation plan, ready for the board or executive committee.
03 How a study runs

Baseline, remediation, re-measure

  1. Baseline
    MeasureAudiences, reputation dimensions and competitors agreed; conversations run across all four assistants.
  2. Findings
    InterpretWhat the assistants say about you, to whom, where it breaks down, and why.
  3. Optional
    RemediateEvidence and statements placed where assistants find them, every change approved by you before it goes live.
  4. Around 90 days
    Re-measureThe same conversations under the same conditions, to show what moved.

All measurement is external, with no access to your systems or data. AI RQ measures what AI assistants say, not what people think; it complements traditional reputation research rather than replacing it. Every run is recorded, and full logs are available under a mutual NDA.

04 Working with AIVO

Directly or through research partners

Who it is forChief communications, corporate affairs and investor relations teams, and the research partners who serve them
How it is deliveredDirectly by AIVO, or as part of a wider reputation study with one of our research partners
AI assistantsChatGPT, Gemini, Claude and Perplexity, in any language
Sector indicesAI RQ also underpins AIVO's sector work, including the Banking AI Reputation Index
PriceFrom US$10,000, depending on the number of stakeholder audiences, markets and assistants
ConfidentialityResults are never published or shared without your written agreement

Discuss an AI RQ study

Tell us your company, the audiences that matter most and your main competitors. We reply within one business day.

Get in touch tim@aivocorp.com