AI mentions you.
Then it chooses your competitor.
AIVO measures who AI recommends, finds the reasons behind the decision, and helps you act on them.

What do you need to find out?
Does AI choose my brand?
Find out who AI recommends, why competitors win and which changes to test.
Explore brand measurement →What does AI say about my company?
Check the account AI gives stakeholders and where its judgments lack evidence.
Explore reputation measurement →Can shopping agents verify which products fit?
Give agents visiting your store a product expert that asks follow-up questions, cites the facts behind the recommendation, and says when nothing fits.
Explore AIVO Assist →Banking, agency and self-serve options
Banking team? Explore banking research and services. Agency? See agency testing. Need a quick read? Run a self-serve check.
of brands named in the opening answer were displaced by a competitor by the fourth turn.
Being mentioned is only the beginning.
We follow the conversation through comparison, objections and the final recommendation. That is where preference becomes a decision.
AIVO research · 1,427 probes across ten industries · 2026. “Displaced” here means a brand named in the opening answer was replaced by a competitor by turn four. This measures AI recommendations, not purchases.
Inspect the method and supporting research →
A recommendation can change.
A skincare brand’s AI Win-Rate rose from 38% to 58% over five months.
Same scenarios measured over time. No held-back control. This case does not establish causation or sales impact.
Read the case and its limits →Find the evidence gaps. Make the agreed changes. Test whether the recommendation moves.
How AIVO works →Ask our Product Expert
Describe what you need. The expert checks AIVO’s approved product information, supplies sources and says when no offer fits. No personal details are needed.
Also available to software: Ask by address API MCP
Read the work.
Question the method.
Our research explains how AI choices develop and where they break down.
Company and governance
Company information
Buying brand or reputation measurement? See our procurement overview: standard onboarding and results delivery need no internal system connection. Assist website deployment is reviewed separately.
- About
- AIVO is an AI Brand Intelligence company. GEO gets brands seen by AI; AIVO measures and improves whether AI assistants and agents choose them, with AI Win-Rate™ as the headline measure.
- Founders
-
Tim de RosenCEO and Co-Founder. Previously built Catalyst Communications Group plc and took it to a listing on the London Stock Exchange. LinkedInPaul ShealsCo-Founder, technology. Background in SEO as founder of one of the UK's most prominent SEO companies. LinkedIn
- Legal name
- Renu Earth, Inc., doing business as AIVO, Inc.
- Incorporation
- Delaware C Corporation, USA
- Principal office
- 131 Continental Dr, Suite 305
Newark, DE 19713, USA
AIVO, Inc. is not affiliated with AIVO LLC (tryaivo.com), aivo.group, AIVO.ai, MICROIP's AIVO edge-AI platform, or Aivo, the customer-service software company founded in Argentina and acquired by Engageware in 2023.
Governance and independence
A measurement is only useful if it can be trusted. These principles govern how the AIVO Standard relates to AIVO's commercial work.
- The methodology is public.Definitions, measurement rules and versions of the AIVO Standard are published, so others can inspect and reproduce them.
- Clients cannot influence scores.Commercial clients, including those in improvement programs, have no input into how their scores are calculated or reported.
- Changes are versioned.Any change to the methodology is documented and dated, and results are reported against a named version.
- Findings are published even when unwelcome.Research that challenges AIVO's commercial assumptions is published on the same terms as research that supports them.
- Independent review is sought.AIVO works with academic researchers who have no commercial stake in the company to test and replicate its findings.
Discuss your next step
Tell us the brand, market, audience or product question you need to understand. We reply within one business day.
Prefer email? tim@aivocorp.com