AI choice · Brand performance · Corporate reputation

AI mentions you.
Then it chooses your competitor.

AIVO measures who AI recommends, finds the reasons behind the decision, and helps you act on them.

An illustrated question leads through a comparison of running shoes to a final selection.
87.3%

of brands named in the opening answer were displaced by a competitor by the fourth turn.

Being mentioned is only the beginning.

We follow the conversation through comparison, objections and the final recommendation. That is where preference becomes a decision.

AIVO research · 1,427 probes across ten industries · 2026. “Displaced” here means a brand named in the opening answer was replaced by a competitor by turn four. This measures AI recommendations, not purchases.
Inspect the method and supporting research →

Evidence from client work

A recommendation can change.

A skincare brand’s AI Win-Rate rose from 38% to 58% over five months.

Same scenarios measured over time. No held-back control. This case does not establish causation or sales impact.

Read the case and its limits →
Baseline
38%
Five months
58%

Find the evidence gaps. Make the agreed changes. Test whether the recommendation moves.

How AIVO works →
Ask a specific question

Ask our Product Expert

Describe what you need. The expert checks AIVO’s approved product information, supplies sources and says when no offer fits. No personal details are needed.

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Research & analysis

Read the work.
Question the method.

Our research explains how AI choices develop and where they break down.

Findings, studies and methods →

Analysis in AIVO Journal →

The AI Win-Rate Study →

Company and governance
06 Company

Company information

Buying brand or reputation measurement? See our procurement overview: standard onboarding and results delivery need no internal system connection. Assist website deployment is reviewed separately.

About
AIVO is an AI Brand Intelligence company. GEO gets brands seen by AI; AIVO measures and improves whether AI assistants and agents choose them, with AI Win-Rate™ as the headline measure.
Founders
Tim de Rosen
CEO and Co-Founder. Previously built Catalyst Communications Group plc and took it to a listing on the London Stock Exchange. LinkedIn
Paul Sheals
Co-Founder, technology. Background in SEO as founder of one of the UK's most prominent SEO companies. LinkedIn
Legal name
Renu Earth, Inc., doing business as AIVO, Inc.
Incorporation
Delaware C Corporation, USA
Principal office
131 Continental Dr, Suite 305
Newark, DE 19713, USA

AIVO, Inc. is not affiliated with AIVO LLC (tryaivo.com), aivo.group, AIVO.ai, MICROIP's AIVO edge-AI platform, or Aivo, the customer-service software company founded in Argentina and acquired by Engageware in 2023.

05 Governance

Governance and independence

A measurement is only useful if it can be trusted. These principles govern how the AIVO Standard relates to AIVO's commercial work.

  1. The methodology is public.Definitions, measurement rules and versions of the AIVO Standard are published, so others can inspect and reproduce them.
  2. Clients cannot influence scores.Commercial clients, including those in improvement programs, have no input into how their scores are calculated or reported.
  3. Changes are versioned.Any change to the methodology is documented and dated, and results are reported against a named version.
  4. Findings are published even when unwelcome.Research that challenges AIVO's commercial assumptions is published on the same terms as research that supports them.
  5. Independent review is sought.AIVO works with academic researchers who have no commercial stake in the company to test and replicate its findings.
07 Contact

Discuss your next step

Tell us the brand, market, audience or product question you need to understand. We reply within one business day.

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