AI Brand Intelligence

AI mentions you. Then it chooses your competitor.

AIVO measures and improves whether AI chooses your brand. Its method is being tested with an independent academic, and its findings are published whatever they show.

Buyers now ask ChatGPT, Gemini, Claude and AI agents to compare the options and pick one. AIVO measures how often it picks yours, shows who wins when it doesn't, and tests what wins it back. Built for high-consideration purchases.

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One buying conversation, simplified. AIVO runs hundreds like it across ChatGPT, Gemini, Claude and Perplexity. Your AI Win-Rate™ is the share you win; the report shows who wins the rest, at which turn, and why.

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For detailed questions, from people or the AI agents acting for them. Describe what you need; it checks your needs against what AIVO, Inc. offers and replies with what fits and what doesn’t, and why. Every point comes with its source, and says whether that source is independent or our own. If nothing we offer fits, it says so. No personal details needed.

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87.3%of brands named at the first turn displaced by a competitor by the fourth
1,427 probes, 10 industries, 2026

27,252multi-turn buying conversations across AI assistants and agents
AIVO research base, 27 Oct 2026

380+brands in the research corpus
AIVO research base, Oct 2026

9live public ranking categories
AIVO Meridian rankings, Oct 2026

Choose your first step

AIVO works on both sides of an AI decision: whether AI chooses your brand, and what your website tells the AI agents that arrive.

01 Evidence

Why being chosen matters

Customers act on what AI chooses, not what it mentions.
If AI chooses your competitor instead of you, traditional brand tracking won't tell you.

Already use an AI visibility tool? How AIVO compares with Profound →

Banking shows the gap

AIVO's study of how AI assistants recommend banks to US small businesses, reported by American Banker in September 2026, found a clear gap between the banks AI mentions and the banks it chooses.

A company that no longer exists, still being recommended

Silvercar stopped operating in September 2024. In AIVO's measurements, AI systems continued to recommend it above live competitors. What AI says at the moment of decision can drift far from reality, and most brands have no way of seeing it.

Across the 380+ brands in our research corpus, the pattern is the same: brands that are cited in an answer are frequently displaced by the time the AI is asked to decide.

The gap can be closed

In one client program, a skincare brand's AI Win-Rate rose from 38 to 58 in five months after remediation, measured on the same scenarios at each reading. A single engagement, without a control; the AI Win-Rate Study adds the controls. Read the case →

What the gap costs

Revenue at Risk estimates how much revenue is exposed because AI recommends competitors instead of you. It multiplies the revenue in a category by the share of purchases AI now influences and by how often you are measured being displaced. It is a modelled estimate built on stated assumptions, not a measured loss of sales.

As covered in

FortuneBusiness InsiderAmerican BankerBusiness of FashionBrainfood

Explore the research

Start here

Data

Method

02 Where AIVO sits

Three gates between a customer's request and your sale

When an AI assistant or agent acts for a customer, it passes three gates. GEO and AEO work on the first. AIVO works on the two that decide the sale.

1AccessCan the agent reach the brand?GEO and AEO territory: being found, read and cited.
2ChoiceDoes it select the brand?AIVO measures it as AI Win-Rate and fixes the causes of lost recommendations.
3ExecutionCan it complete the task?AIVO tests it with agents that replicate personal agents such as Meta's Muse, OpenAI's Dots, Instinct and Duet, as part of AIVO Meridian.

03 How it works

Measure, then fix

AI assistants and personal shopping agents increasingly decide for your customers. AIVO shows you whether they choose you, and fixes it when they don't.

Measure the decisionWe run complete buying conversations across ChatGPT, Gemini, Claude and Perplexity. Your AI Win-Rate is the share of those conversations your brand wins outright.
Find why you loseAIVO Meridian pinpoints the turn where you drop out, who replaces you and the reasons the AI gives.
Fix the causesOur remediation suite targets the content, data and claims behind each lost decision. AIVO Assist, our brand-side agent, available now for founding-brand pilots, gives incoming AI agents accurate, approved answers about your brand. Watch the video →
Show whether it movedWe re-run the same conversations under our published methodology and report the change in AI Win-Rate.

Choose your first step ↑ How AI Win-Rate works →

Start where you are

Find the right option

Three quick questions.

Who are you?

A brand An agency A large company or enterprise

What do you need?

A quick read on whether AI chooses us Ongoing measurement Evidence for the board, and improvement

When?

Today In the next few weeks

For enterprises

Measurement and improvement

Recurring measurement of whether AI chooses you across categories and markets, and a program to improve it.

AIVO Meridian: the platform this work runs on, as does the Sprint: recurring, decision-stage measurement of recommendation and competitive displacement, with personal-agent simulation.
Improvement: the 90-day Win Rate program: a measured baseline, approved fixes and re-measurement, US$9,500 plus a performance fee paid only on measured lift.
Reputation: AI RQ studies for corporate affairs teams: how AI describes your company to investors, regulators, employees and customers.
Scope: the 90-day program covers one brand, one category, one market and one language. Enterprise measurement adds categories, markets and languages as scoped; any language is available.
What you receive: a board-ready diagnostic showing your AI Win-Rate by audience and assistant, who wins instead and why, the evidence gaps behind each loss, and a prioritized plan to close them.

Ask for a sample enterprise diagnostic → Consumer brands: AI Decision Risk Review Banks: AI Decision Risk Review

For mid-market brands

AI Win-Rate Sprint

Thirty days to measure how often ChatGPT, Gemini, Claude and Perplexity choose you, fix the three biggest reasons you lose, and re-measure on the same conversations.

Price: US$3,500 fixed, credited in full against the 90-day Win Rate program if you continue.
Week 1: baseline AI Win-Rate on all four assistants, who wins instead and where you drop out.
Weeks 2–3: ready-to-publish fixes for the top three causes, which you approve.
Week 4: re-measure and a 45-minute readout of what moved.
Scope: one brand, one market and one language, up to three products and three buying situations.
Platform: run on AIVO Meridian, the same platform as enterprise work.

See the Sprint → Small business? Self-serve tests

For agencies

AIVO Win Rate for all your clients

Run AIVO Win Rate tests for every client from one account, and show each client who wins when they don't.

Price: $4 a run, pay as you go.
Plans: monthly plans at up to 30% less per run.
Clients: test every client from one account.
Assistants: ChatGPT, Gemini, Claude and Perplexity.
Report: the same AI Win-Rate report for each client: who wins instead, where they drop out, and what to fix.

Open an agency account →

04 Structure

How AIVO is organized

The Standard sets the methodology, Meridian measures it and closes the gaps, and AIVO Win Rate lets any brand or agency test it. The methodology is published openly and kept separate from the commercial products that apply it.

Methodology

AIVO Standard

AIVO's research body: an open methodology for measuring how AI systems represent, compare and recommend brands. It publishes DOI-anchored working papers on Zenodo under Creative Commons licences.

aivostandard.org →

Measurement and remediation

AIVO Meridian

The enterprise platform, with the Orbit and Radar remediation suite to close the gaps it finds. Recurring, decision-stage measurement of AI recommendation, competitive displacement and brand representation for enterprises, including agents built to replicate the journeys and actions of personal agents such as Meta's Muse, OpenAI's Dots, Instinct and Duet. The Sprint, the 90-day program and enterprise work all run on it. Available in any language, with each market and language scoped separately.

aivomeridian.com →

Testing and improvement

AIVO Win Rate

Self-serve tests of how often AI assistants and agents choose a brand, who they choose instead and why. For brands at tryaivowinrate.com and for agencies at aivowinrate.com. Improvement programs build on the same measurement.

For brands → · For agencies →

05 Governance

Governance and independence

A measurement is only useful if it can be trusted. These principles govern how the AIVO Standard relates to AIVO's commercial work.

The methodology is public.Definitions, measurement rules and versions of the AIVO Standard are published, so others can inspect and reproduce them.
Clients cannot influence scores.Commercial clients, including those in improvement programs, have no input into how their scores are calculated or reported.
Changes are versioned.Any change to the methodology is documented and dated, and results are reported against a named version.
Findings are published even when unwelcome.Research that challenges AIVO's commercial assumptions is published on the same terms as research that supports them.
Independent review is sought.AIVO works with academic researchers who have no commercial stake in the company to test and replicate its findings.

How we measure AI Win-Rate →

AI Win-Rate Study · A research option in the 90-day program

When AI chooses your brand, does it translate into sales?

AIVO is testing, with an independent marketing scientist, whether AI recommendation predicts commercial performance and whether it belongs alongside awareness and consideration as a brand metric. 90-day program clients who share outcome data can join the research cohort at no extra charge.

Cited is not chosen. Does chosen mean sold?

Study option

No extra fee

Included with the 90-day Win Rate program for clients who share monthly outcome data.

Explore the study Ask about the study option

Take part in the researchHelp establish whether AI recommendation has predictive value beyond traditional brand and market metrics.
Evidence your board can useSee how your AI Win-Rate relates to your own sales, bookings or conversions, and show you test marketing metrics with rigor before relying on them.
Early accessConfidential cohort benchmarking and a private briefing on the findings before publication.
Value regardless of the resultRe-measurements at around 6 and 12 months on top of the program, whatever the research finds.

06 Company

Get in touch

Ask about Meridian, the 90-day improvement program, the AI Win-Rate Study, agency plans or partnerships. We reply within one business day.

Prefer email? tim@aivocorp.com